Designer: Isa Arfen
Isa Arfen, a London-based womenswear label, was founded by Serafina Sama two years ago. She takes minimalist clothes to a next level with stunning details and structures which make collections fun, feminine and modern.
Ever since I saw her collections, I've been wishing they appear magically hanging in my closet. The flawless skirts, perfect fitted pants, and feminine tops are to die for. Not to mention the perfect color pallets she manages to combine.
She is by far, one of my favorite designers.
“To me fashion is about desire, beauty and fun. It’s not about dressing up in a costume. Isa Arfen is about a real woman dressing for her real life and really enjoying it.” —Serafina Sama
What do you think?
Sincerely, Andrea Devoto.